A Mozambican Newspaper With a Difference
The author brings to light a Mozambican newspaper – named @Verdade – which does not follow traditional financial models, and has in turn become a “tool for change”. The name of the newspaper curiously contains an @ symbol. Their English language website can be found here.
By Roberto Valussi, 27th August, 2013
Today marks the 5th anniversary of the birth of a very rare creature in the contemporary media landscape: an independent, respected, profitable, popular and free newspaper. The square was circled not in some glitzy borough of London, but in Maputo, the capital of Mozambique.
The product in question is the weekly newspaper @Verdade (‘Truth’ in Portuguese, the country’s official language), which has become the most read national newspaper since 2010, only two years after its first number was fit to print. Its slogan is ‘A Verdade não tem preço’, which translates to, ‘the Truth is priceless’.
@Verdade is more than a newspaper; as its founder Erik Charas put it, “I did not start the venture for the business or for the media aspect. My intention was to uplift the country, to contribute in order to do change.”